HomeFront

“Dollar-productive” / Income-producing Activity

Follow-up cards are a brand new product introduced by Homefront, to help real estate agents with what Dr Fred Grosse calls “Dollar-productive” work. They focus on three of the five income-producing activities a real estate agent needs to do in order to effectively sell real estate. Dr Fred Grosse states, The Five Income Producing Activities For Real Estate Agents Are:

1	Prospecting
2	Listing
3	Negotiating
4	Selling
5	Keeping the Deal Together

Pow Wow Events, Winter 2004
Follow-up Cards is an effective product / system that looks at Prospecting, Listing and Selling for real estateagents.

Have Your Potential Buyers Phone You!

The whole follow-up process can be a difficult scenario to keep abreast of. Not only does time usually rob us of putting an effective plan into action, it is often difficult to formulate a suitable working solution that provides a means to keep potential buyers interested.
Follow-up Cards solve this problem. Not only do they provide a viable solution for contacting buyers, THEY CAN ALSO HAVE YOUR POTENTIAL BUYERS PHONING YOU…. wanting to be shown the properties you have listed.

Description

The description of the Follow-up Cards is as follows:
PRODUCT – A6 POSTCARD
Stock: 250gsm Card
Colour: Full Colour Front + B/W Back
Qty: 100 or 250 / month
Usage: Following Open House Inspections - Reprint on a monthly basis
Extras: Buyer’s Register Sheet + Sold stickers (with package deals)
The Follow-up cards can be purchased on an individual month-by-month basis as required. The most economical way to purchase this product though is through our 6 or 12-month package deals.

Match Your Potential Buyers with Your Current Properties Listed

This is how it works….
Follow-up Cards are best used as a follow-up to open house inspections, though you can be as creative as you like. You are given a dedicated Buyer’s Register sheet, which provides a professional means to record the details
of everyone who attends the open. The Buyer’s Register also enables you to quickly record a mini profile of the property your potential buyer is after. This helps you first of all to qualify your buyers. The next benefit is it provides a means for you to look great, and very professional, by trying to fulfil their real estate needs and requirements. People want to know you are sincerely listening to their needs over getting that next big sale. Within the week following the open, you then send out the Follow-up Card. You write their name and open inspection property they looked at on the back. From the information recorded on the Buyer’s Registration sheet, you then match your properties with their real estate profile. This is achieved by ticking either a “High” or